Print and promotional design made as an employee of JX Travel & Tours, a travel agency in Puncak Alam, Selangor, from August 2024 to February 2025.
The set covers destination flyers for Jogja, Korea and Yunnan, itinerary booklets, a resort brochure series, business cards and social media content, made in Adobe Illustrator and Canva.
Most travellers were older people, so every piece stays simple, a clear typeface such as Poppins, light floral accents, information straight to the point. Finished work went to print or straight to clients over WhatsApp.
Narrative
JX Travel & Tours is the only project on this site produced inside a job rather than a classroom or a freelance commission. The role was admin cum graphic designer, customer data and administrative work on one side, the agency's design work on the other.
The output was steady and real, around twenty-five finished flyer and booklet exports plus a resort brochure series of nine large PDFs. Destination flyers cover Jogja, Korea and Yunnan. Itinerary booklets lay out day-by-day programmes. The business card carries the agency identity.
Every decision started from two fixed points, the company's purple logo and the customers themselves. Most travellers were older people, so the pieces lean simple. Soft pink beside the brand purple, a clear typeface such as Poppins, light floral accents, and the programme always first.
Distribution was the agency's everyday rhythm rather than a gallery moment. Finished pieces went to print, and itineraries travelled as soft copies straight into customer WhatsApp groups. No engagement figures were kept, so none are claimed here. The pieces themselves are the record.
