Graphic & Communication Design
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Packaging

Packaging

Role
Packaging designer
Year
2024
Type
Sleeve labels, food packaging and a 3D packaging render
Tools
Adobe Illustrator, Adobe Photoshop, Blender

Concept — university project. Not affiliated with, or commissioned by, the brand.

Brownies-and-cookies sleeve label wrapped around a white styrofoam takeaway container on a cream ground

Packaging coursework from the packaging module at UiTM in 2024, sleeve labels, food packaging for a brownies product, and a Dutch Lady packaging render modelled in Blender.

The chosen product was an unbranded batch of Shopee brownies, and the design had one governing job, hold firm so the brownies inside do not break or crumble in handling. The box artwork was later lost, so the sleeve carries the surviving identity, name, logo, everything.

Labels and packaging in Adobe Illustrator and Photoshop. Because the Dutch Lady render uses a real brand's marks, the whole project is labelled concept work, not affiliated with or commissioned by the brand.

Brown checkerboard sleeve label artwork for "Brownies Cookies Almond", flat
Brown checkerboard sleeve label artwork for "Brownies Cookies Almond", flat
Pink and yellow sleeve label artwork for "Brownies Cookies Original", flat
Pink and yellow sleeve label artwork for "Brownies Cookies Original", flat
Both sleeve labels, brown and pink, presented side by side
Both sleeve labels, brown and pink, presented side by side
Dieline drawings for the outer, secondary and sleeve packaging with printed dimensions
Dieline drawings for the outer, secondary and sleeve packaging with printed dimensions
3D render of a Dutch Lady packaging set — bottle, carton and paper bag — on a lettered podium
3D render of a Dutch Lady packaging set — bottle, carton and paper bag — on a lettered podium