Graphic & Communication Design
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NIVEA campaign

Advertising

Role
Advertising designer (group)
Year
2024
Type
Campaign visuals and a mockup
Tools
Adobe Illustrator, Adobe Photoshop

Concept — university project. Not affiliated with, or commissioned by, the brand.

Illustrated Watsons pharmacy interior with a NIVEA Men "#skinconnectus — every race to every face" roll-up banner beside the door

A conceptual advertising campaign using the NIVEA brand, a group assignment in the advertising module at UiTM in 2024. Coursework only, not commissioned by or affiliated with the brand.

The brief answered a real moment. NIVEA had faced public backlash over racially insensitive advertising. The class was asked to design a campaign that counters that image.

The group's idea is unity around the face cleanser, Indian, Chinese and Malay faces using the same product, a satu Malaysia message carried in the line every race to every face. Eight visuals and a mockup, in Adobe Illustrator and Photoshop. The pieces shown favour the layout and typographic work over the brand mark.

Campaign key visual: "YOUR CONCERN, Our Solution — Find your match with NIVEA MEN" above four illustrated figures
Campaign key visual: "YOUR CONCERN, Our Solution — Find your match with NIVEA MEN" above four illustrated figures
Campaign banner: "Say goodbye to oily face, from MUDDY to CLEAN" with a split-face illustration
Campaign banner: "Say goodbye to oily face, from MUDDY to CLEAN" with a split-face illustration
Campaign banner: "Say goodbye to skin issues, for EVERY RACE to EVERY FACE" with cheering figures
Campaign banner: "Say goodbye to skin issues, for EVERY RACE to EVERY FACE" with cheering figures
Four NIVEA Men #skinconnectus roll-up banners standing in a row
Four NIVEA Men #skinconnectus roll-up banners standing in a row

My contribution

A group campaign. The pieces shown on this page are Yana's own work, the banner and the standing roll-up designs, produced to the campaign idea the group set together.