Graphic & Communication Design
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Pearlie White

Advertising

Role
Advertising designer
Year
2024
Type
Billboard, magazine advertisement, posters and a promotional video
Tools
Adobe Illustrator, Adobe Photoshop

Concept — university project. Not affiliated with, or commissioned by, the brand.

Breathspray Spearmint magazine spread: a green typographic page beside a photo of people recoiling in a lift

A conceptual campaign for the Pearlie White breath spray, a graphic design assignment at UiTM in 2024. Coursework only, not commissioned by or affiliated with the brand.

The assignment was straight promotion, a billboard, a magazine advertisement and a set of posters, with a promotional video alongside.

The campaign idea is just as direct. Bad breath at its most awkward, with Pearlie White as the answer. Print in Adobe Illustrator and Photoshop, video cut in CapCut. The pieces shown favour the layout and typographic work over the brand mark.

Billboard artwork: "Even flies can't decide where the stink is?" in orange with a bin and flies
Billboard artwork: "Even flies can't decide where the stink is?" in orange with a bin and flies
Breathspray Spearmint magazine spread with a lift-interior photograph
Breathspray Spearmint magazine spread with a lift-interior photograph
Breathspray Icy Mint magazine spread with a photograph of a woman drinking water
Breathspray Icy Mint magazine spread with a photograph of a woman drinking water
Poster: "Tired of watching people BACK AWAY?" blue comic-burst layout
Poster: "Tired of watching people BACK AWAY?" blue comic-burst layout
Poster: "Is your breath letting you DOWNN?" green comic-burst layout
Poster: "Is your breath letting you DOWNN?" green comic-burst layout